Marlboro man is an American cowboy and the main character of Marlboro country - the best cigarette publicity of the century, world-famous cigarette publicity character, masculine brand name and macho symbol. 
The history of Marlboro man began in 1954. The father of Marlboro Man was Leo Burnet - an promotion agent. P. Morris Tobacco Company has introduced an originality in Marlboro cigarette production that has lead to a essential shift in the brand's target group.
It was Burnet who purposed the advertisement of the new Marlboro cigs. While searching for a solution, Leo was brainstorming: “What is a masculine symbol people can think of?” The answer came from the Cimarron Ranch in wild New Mexico, the country of “real cowboys on horses”.
The final panorama of Marlboro cig ad contained a rugged cowboy who smoked a Marlboro cigarette surrounded by wild nature.
Using this fantastic image, the legendary cigarette advertising campaign for Marlboro cigarettes has begun. In 1972, this tobacco ad brought Marlboro cigs the rank of world best-selling tobacco product. And the most famous too. Every picture of a cowboy, western landscape and/or red color reminded of the Marlboro brand no matter whether these images were accompanied by the slogan or not.
The role of Marlboro man was played by famous people like: actor and author William Thourlby (the first Marlboro Man), Quarterback Charley Conerly, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox.
The history of Marlboro man began in 1954. The father of Marlboro Man was Leo Burnet - an promotion agent. P. Morris Tobacco Company has introduced an originality in Marlboro cigarette production that has lead to a essential shift in the brand's target group.
It was Burnet who purposed the advertisement of the new Marlboro cigs. While searching for a solution, Leo was brainstorming: “What is a masculine symbol people can think of?” The answer came from the Cimarron Ranch in wild New Mexico, the country of “real cowboys on horses”.
The final panorama of Marlboro cig ad contained a rugged cowboy who smoked a Marlboro cigarette surrounded by wild nature.
Using this fantastic image, the legendary cigarette advertising campaign for Marlboro cigarettes has begun. In 1972, this tobacco ad brought Marlboro cigs the rank of world best-selling tobacco product. And the most famous too. Every picture of a cowboy, western landscape and/or red color reminded of the Marlboro brand no matter whether these images were accompanied by the slogan or not.
The role of Marlboro man was played by famous people like: actor and author William Thourlby (the first Marlboro Man), Quarterback Charley Conerly, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox.
